Mary Lyn Koval

» Edited and formatted AD greenfield technical documentation for a global provider of healthcare and pharma consulting services.

» Co-managed a website writing project for an Am Law 100 firm: developed writing templates; managed the update and expansion of the house style sheet; led a team of seven in copyediting more than 1,300 biographies and 70 professional service area descriptions.

» Helped position and develop full website content including features, pricing, terms of service and privacy policy for a startup provider of web-based health insurance eligibility and coverage verification software.

» Participated in technical and creative planning for a 65-page website for a professional services marketing company; developed and maintained site content; edited and implemented the site’s daily blog, with more than 20 contributing authors.

» Co-managed branding and marketing content development for a New York–metro executive search firm, including logos/identity, website, social media and collateral.

» Contributed to the technical development and managed the maintenance of a web-based client resource center with more than 125 active assets.

» Developed content for a professional networking website, including beta site copy and user communications.

» Assisted in the launch of an online lawyer ratings program: wrote communications to focus groups and client launch partners, including invitations to participate, product descriptions and FAQs; edited online user surveys and website content.

» Summarized statistical research data, contributed art direction, copyedited and proofread a series of white papers, brochures, PowerPoint presentations and sales slicks detailing findings from successive online-product usage surveys.

» Conducted usability testing and advised on content for internal and external e-surveys for the leader in online marketing services for attorneys.

» Fact-checked and copyedited a bimonthly magazine / e-magazine of best practices for corporate legal counsel.

» Copyedited a quarterly internal newsletter with domestic and international audiences for a 600-employee company.

» Copyedited 14 book-length sexuality education manuals; two editions of a guide to diet, exercise and disease prevention; and a personal memoir.

» Managed semi-annual releases of the DVD version of a 1.3 million-record professional database, coordinating teams from business, data, development, creative, manufacturing, list and fulfillment; tasks included scheduling, technical requirements and QC, packaging creative direction, production specifications, print purchasing, customer list management and shipping fulfillment specifications.
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